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Kids are Bombarded with Messages
Our children are being absolutely bombarded daily with all kinds of messages telling them to eat the wrong foods and making these foods appear hard to resist. If you aren’t sure this is true, just think about what the Federal Trade Commission (FTC) has discovered.

In August 2008 The FTC released a landmark report on food marketing to children. At the request of Congress, the FTC subpoenaed 44 food and beverage companies to find out just how much money is spent targeting youth with food marketing. Here are some of their findings.

Money Spent on Food Marketing


  • 44 food and beverage companies spent a total of 1.6 billion to promote their products to our children here in the US in 2006 alone!

  • Carbonated beverages, restaurant food (Quick Service Restaurants) and breakfast cereals accounted for $1.02 billion of the total tab!

  • The figures given above don’t even take into account the fact that these same companies spend another 1.2 billion in toys every year to accompany kids’ fast food meals alone.
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Big Health Problems to Worry About!
Type 2 Diabetes

  • Type 2 diabetes is up 90% in this country since 1997 according to the Centers for Disease Control and Prevention (CDC). Obesity, the CDC says, is the major risk factor for diabetes.

  • The figures CDC gives us may in fact be an underestimate because the numbers come from self-reported surveys conducted by the CDC in 1995-1997 and in 2005-2007. About a third of people with diabetes don't yet know they have the dangerous disease.

  • Diabetes experts said the findings show there is no end in sight to the diabetes epidemic.

  • Type 2 diabetes, the most common form of diabetes, is closely linked to obesity and has become increasingly common in recent decades as more people become obese.

  • An estimated 90-95 percent of the new cases are type 2 diabetes as opposed to type 1 diabetes, also called juvenile diabetes.

obesity
Experts Say...
Diabetes
Experts say that
losing even modest amounts of weight and getting more physical exercise can help prevent diabetes but many people are not taking these steps. (Based on news reports from: Daniel J. DeNoon, WebMD Health News, Oct 30, 2008 and Will Dunham, Reuters, Oct 30, 2008)


Cholesterol Issues
In addition to concerns about diabetes,
the nation’s pediatricians are now recommending wider cholesterol screening for children and more aggressive use of cholesterol-lowering drugs starting as early as the age of 8 in hopes of preventing adult heart problems.

Heart Disease

While there is bound to be debate about this aggressive approach to cholesterol issues in children, proponents of this approach following the guidelines issued by the American Academy of Pediatrics in July 2008 say
there is growing evidence that the first signs of heart disease show up in childhood, and with 30 percent of the nation’s children overweight or obese, many doctors fear that a rash of early heart attacks and diabetes is on the horizon as these children grow up.
(Based on a report by Tara Parker-Pope, New York Times, July 7, 2008)

Additional Information

Also visit the American Diabetes Association for more information including ideas about nutrition and recipes:
http://www.diabetes.org/nutrition-and-recipes/nutrition/overview.jsp


We would also encourage you to visit the Washington Post website to meet the President and CEO of Robert Wood Johnson Foundation and others who talk not only about the problems facing our country but also how they personally are coping.
http://www.washingtonpost.com/wp-srv/health/childhoodobesity/profiles/
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